This week's highlighted trends
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Posture Corrector
Sector: Wellness
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Una o dos frases que describe este artículo. Lorem ipsum dolor sit amet, elit nisi nec purus, diam sed nibh nonummy ut urna laoreet.- Posture correctorSector: Wellness. Opportunity value: $2.5M Geography: Global
Executive Summary
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Opportunity overview
Posture correctors have risen in popularity, growing in search indicators an average 20% week over week (WoW) and forecasting an average search and view rate of 99 points. As people spend more time in their homes, they find an affordable alternative to ergonomic working furniture in posture correctors.
Based on our forecast, best week to exploit this trend is on the week of April 20th to May 17th.
Data on this opportunity.
Posture correctors have remained with a strong position since Q2 in 2019, showing a strong trend to the rise in both purchase and interest.
There is a notorious upward trend on purchases starting in Q1 2020, and even though the rush might seem to slow down over our forecast, demand in purchase and interest is up at least 35% from it's value in Q4 2019.
Competitors, market size and opportunity value.
Competitors
Opportunity value: > 25M
Upright Technologies
Created a a wearable device that attaches to your upper back in order to track your posture and train you to be upright.
Estimated Revenue: $6.5M per year.
Estimated monthly web visitors: 106,302.
Estimated downloads (past 30 days): 9744
Global Headquarters: Tel Aviv, Israel
Main distribution channel: Online
Proper Pose
Manufactures brace based posture correctors that are sold through amazon and other digital platforms.
Estimated Revenue: $11.5M per year.
Estimated monthly web visitors: 106,302.
Estimated downloads (past 30 days): 9744
Global Headquarters: Tel Aviv, Israel
